24 Best European Chocolate Brands and Best-Selling Chocolates

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If there’s one universal truth about Europe, it’s that the continent produces some of the finest chocolates in the entire world! Whether it’s Swiss, Belgian, UK chocolate, or otherwise, chocolates in Europe are truly irresistible treats! 

Here are my top picks for the best European chocolate brands and what to get from each of them! 

Most famous European chocolate brands

1. Godiva (Belgium)

Godiva chocolates

Belgian chocolates are a culinary blessing and there’s nothing you can say that could change my mind. Rich and decadent, Belgian chocolates are the perfect example of a sinfully delightful treat. 

Godiva is a name most chocolate aficionados are familiar with. After all, not only is it one of the best chocolates in Belgium, it is also one of the most famous European chocolate brands in the world! 

Once a humble boutique that started out in 1926, Godiva now boasts some of the most beloved chocolates in Europe.

Be it their decadent truffles or creamy pralines, Godiva’s chocolates are truly fit for royalty. After all, they ARE one of the official chocolatiers to the Royal Court of Belgium!

Assorted Truffles Gift Box

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When it comes to Godiva’s best-selling product, you simply can’t look beyond their incredible truffles. In fact, you could say that Godiva truffles are what converted me into a Belgian chocolate superfan! 

After all, who can resist the crispy chocolatey shell and the creamy, fragrant center? While I personally enjoy dark chocolate truffles, I have to say that the best way to sample the best truffles from Godiva is to get a gift box sampler. 

Each box comes with different varieties of truffles, including dark, white, and milk chocolate. So, whichever kind of chocolate you like, you’re bound to be fully satisfied! 

2. GuyLian (Belgium)

Box of Guylian chocolates
Image credit: Renata F. Oliveira

Another famous European chocolate brand that hails from Belgium is GuyLian, famous throughout the world for its signature seashell-shaped chocolates. 

Like Godiva, this European chocolatier hails from Belgium and is a household name in its own right among the chocolate-loving community. The recipes for its chocolates, including pralines and truffles, have remained largely unchanged since its inception in the 1950s.

I completely understand. The GuyLian chocolates I had as a kid and the chocolates I had just last week taste just the same. Not only are GuyLian chocolates super tasty, but they’re also a nostalgic throwback for many of us! 

Signature Chocolate Seashells

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I have to hold my hands up and say that I quite like GuyLians truffles. However, if you’re looking for the most unique product from GuyLian, it has to be their signature chocolate seashells

These beautiful pieces of chocolate are made using the best cocoa beans and are filled with pleasant-smelling roasted hazelnut praline. Each box of GuyLian chocolate seashells contains a good mix of white, milk, and dark chocolate that will satisfy even the pickiest taste buds. 

Plus, because they’re so pretty to look at, they make incredible gifts too! If you wish to send me a gift in Hong Kong, I’ll let you know my address! 

3. Toblerone (Switzerland)

Toblerone chocolates

Toblerone is one of the most famous European chocolate brands from Switzerland. That much is obvious. After all, almost everyone recognizes the iconic packaging featuring a silhouette of the Matterhorn. 

Of course, Toblerone isn’t just famous because of its recognizable packaging. Its prism-shaped chocolates are actually ridiculously good!

Made using the finest Swiss milk and natural honey, Toblerone chocolates are the perfect combination of fragrance and sweetness. It’s no wonder they’re considered one of the best chocolates in Europe, and even the world. 

Signature Milk Chocolate Nougat

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I know there are plenty of people who prefer dark chocolate because it’s supposedly more “authentic”. But in the case of Toblerone, there’s only one winner when it comes to its best chocolate: the classic milk chocolate nougat

I mean, there’s a reason why that’s the one that’s wrapped in a gold-colored box! Sweet, creamy, and fragrant, each piece is an explosion of well-balanced flavors.

You can go ahead and get the dark chocolate version, but excuse me for liking chocolate the way it’s supposed to taste! 

4. Lindt (Switzerland)

Lindt 85% chocolate bar

Another popular European chocolate brand that exemplifies the quality of Swiss chocolates is the timeless classic, Lindt. 

One of the most well-known Swiss chocolates in the world, Lindt has built a reputation for producing the finest quality chocolates, punctuated by its wide range of decadent chocolate bars.

Much like Toblerone, this household brand uses fragrant Swiss milk and the best cocoa beans sourced from the world’s leading cocoa farms. The result is a melt-in-your-mouth treat that will keep you coming back for more.

Lindt chocolates come in a variety of different shapes, forms, and flavors. These range from typical milk chocolate bars and truffles to citrus and nut-infused nougats.

Sea Salt and Caramel Chocolate Bar

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Every time I return home to Hong Kong, I’ll always pick up some Lindt chocolate bars at the airport. Honestly, if you want to talk about European chocolate bars, nothing comes close to the excellence that is Lindt chocolate bars. 

However, among the vast variety of chocolate bars, their Sea Salt and Caramel version is just worlds apart from any other I’ve ever tasted. In fact, most people agree that it’s Lindt’s best-selling flavor! 

The crunchy pieces of caramel combined with the richness of the milk chocolate is amazing enough. But that one pinch of sea salt just elevates everything to a whole new level. Just try it and thank me later.

5. Milka (Switzerland/Germany)

Milka chocolate cookies

Milka’s iconic lilac wrapper makes it one of the most easily recognizable European chocolate brands on the market. Even if you’ve not personally tried it, I’m sure you’ve seen it at most airports and probably even in most supermarkets. 

Milka is a chocolate brand that was founded in Switzerland but now operates mainly in neighboring Germany. It has more than 100 years of history, having built a large global fan base thanks to its delicious, affordable chocolate treats. 

Thanks to the use of alpine milk, which is more fragrant and creamy, Milla chocolates have become one of the most endearing chocolates in Europe, and its easy to see why! 

Mini Alpine Milk Chocolate Bars (Assorted)

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There’s always something fun about digging into a variety pack, isn’t it? The kaleidoscope of colors, the excitement of trying different flavors, it’s probably one of the best ways to enjoy chocolates. 

With Milka’s assortment of alpine milk chocolate bars, you’ll be able to try some of this European chocolate brand’s best flavors.

True, the bars are much smaller than usual, but I like to think of it as a sampler. Once you find something you like, just go back for more! 

6. Ritter Sport (Germany)

Ritter Sport chocolates
Image credit: « R☼Wεnα »

One of the most popular European chocolate brands from Germany is undoubtedly Ritter Sport. 

This Waldenbuch-based chocolatier is one that is steeped in history. Having produced chocolates for well over a century, Ritter Sport is a household brand in the country, and its products can be found in almost every corner of the world. 

Its chocolate bars are uniquely square and lighter on the taste buds than most traditional bars. They’re also made for sharing, with clear incisions to help break each chocolate square apart. Then again, we won’t judge you if you decide to keep it all for yourself either! 

Mini Bars Bundle

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Look, I’m not gonna hide it: My favorite Ritter Sport flavor is the one with whole roasted almonds. But for the sake of being objective, I recommend getting a variety bundle instead. 

Because even though I have my personal favorite, I can’t deny that there are many other flavors in Ritter Sports that deserve some love. And yes, I’m willing to admit that the yogurt-flavored bars are pretty good as well, even though I did not expect them to be. 

So, if you don’t have a favorite flavor just yet, a variety bundle like this is probably your best buy. Although, again, I’d recommend going for the roasted whole almonds first! 

7. Ferrero (Italy)


There are few European chocolate brands that are as globally famous as Ferrero from Italy. 

Ferrero’s story began in the snowy alps of Piedmont in 1942. Since then, this beloved brand has gone from strength to strength in the chocolate industry. In fact, it is now one of the biggest chocolate producers in the world! 

Whether it be the pleasant childhood memories that came with a Kinder Surprise, the decadent goodness of Nutella, or the unforgettable delight of biting into a Ferrero Rocher, this Italian chocolate brand will always bring a smile to your face. 

Ferrero Rocher (Assorted Flavors)

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To be honest, I personally never understood the hype about Nutella. Yes, it tastes like a gift from the gods and all that, but really, it’s just chocolate and hazelnuts. No, if you really want the best European chocolates from Ferrero, it has to be Ferrero Rocher

I mean, what’s better than the combination of hazelnuts and chocolate cream?

Of course, I have to show some love for the close cousins of the classic Rocher as well. Raffaellos and Rondnoirs use pretty the same flavors as a Rocher but with minor tweaks to give you an exciting burst of fresh flavors and textures. 

So, why not get an assortment of these top-selling Ferrero chocolates and sample them all at once? 

8. Cadbury (United Kingdom)

Cadbury chocolate bars

Rounding up the eight most famous European chocolate brands is good ol’ Cadbury from the UK. I’m sure most of us know this super popular brand already, if not for its amazing chocolate, then because of its hard-to-miss purple packaging. 

What started as an inconspicuous tea shop in the sleepy town of Birmingham in the 1800s is now one the biggest chocolate producers in the world today.

Apart from timeless chocolate bars and candies, Cadbury also produces plenty of chocolate-centric products, of which, one of my favorites is their instant hot chocolate.  

Cadbury Dairy Milk Chocolate Bars

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Cadbury chocolates, for me, are the kind of European chocolates that take me back to my childhood. Growing up in a former British colony, I have had my fair share of Cadbury chocolates when I was young. 

For me, their classic dairy milk chocolate bars still hit the spot. They look a little different now than they did back then, the subtle sweetness is still something I look forward to everytime I pop one in my mouth. 

There are plenty of different Cadbury chocolate bar flavors, such as Blackforest and ones that come with a fruity center. But if you ask me, the best-selling chocolate is still their most simple recipe! 

Check out other UK chocolate brands here

Luxury European chocolate brands

9. Hotel Chocolat (United Kingdom)

Hotel Chocolat
Image credit: Neil McIntosh

Despite its French-sounding name, Hotel Chocolat is actually a luxury European chocolate brand based in the United Kingdom. Founded in 2004 in the quaint town of Watford, Hotel Chocolat’s main aim is to reinvent traditional chocolates and inject a new sense of excitement into age-old recipes. 

The main way they do this is by crafting chocolates in curvy giant slabs, which just happens to be its trademark. Of course, apart from the hard-to-miss shape, Hotel Chocolat also adds quality to its products by using its own cocoa (grown on the isles of Saint Lucia). 

The Mellow Baton Library

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Batons are Hotel Chocolat’s signature products. Shaped like little fingers, batons are the best way to savor the many delicate fragrances of flavors of the brand’s cocoa beans. 

The Mellow Baton Library is essentially a gift box of 45 batons, split between milk, caramel, and white chocolate flavors. Indulge in the many different flavors of Hotel Chocolat with friends and family and savor each baton yourself at a leisurely pace. The choice is yours! 

10. Prestat (United Kingdom)

Prestat is a European chocolate brand from London
age credit: Lee McCoy

When it comes to European chocolates that radiate luxury, Prestat from London is arguably the best place to start. After all, most locals know it as the go-to place for “posh” chocolatey treats. 

Most of the recipes in Prestat’s impressive repertoire call for the use of exotic, imported ingredients. This has resulted in a plethora of unique flavor combinations like the popular Yuzu Sake Truffles. 

It’s no wonder that this chocolatier, founded all the way in 1902, is a Purveyor of Chocolates to Her Majesty The Queen. Basically, Prestat actually makes chocolates for the British Royal Family! 

Prestat Rose & Violet Cremes

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One of Prestat’s best-selling chocolates is actually its new Rose & Violet Cremes. As the name suggests, it’s basically classic fondant creme housed with dark chocolate shells. 

The thing that makes it stand out is the infusion of rose and violet flavors and fragrances. 

The fragrance is subtle so it doesn’t overpower the chocolate. Try one yourself but be warned, your standard for good chocolate will surely rise after your experience with Prestat! 

11. Artisan du Chocolat (United Kingdom)

Artisan du Chocolat
Image credit: Everjean

Another luxury European chocolate brand based in London is Artisan du Chocolat. This particular artisan chocolatier was founded in 2000 by an Irish chocolate enthusiast.

As you might expect, chocolates produced at this premium outlet come with a range of unique flavors and ingredients. These range from rare black cardamom, almond milk, and rich 100% chocolate bars, which are all expertly crafted by hand.  

In addition to the incredible chocolate bars that are on the menu of award-winning restaurants, Artisan du Chocolat is also famous for its chocolate pearls. Each bite promises a burst of flavor.

Check out their range of luxury European chocolates here

12. Pierre Marcolini (Belgium)

Luxury chocolates by Pierre Marcolin
Image credit: Yuichi Sakuraba

A good indication of luxury is when your chocolates are named and branded after one of the best pastry chefs in the world. Pierre Marcolini is a young Belgian chef who is widely known as one of the best chocolatiers in Europe. 

His creations are so delightful that he even has outlets in France and Japan! Thanks to Marcolini’s insistence of using the best cocoa beans (ethically sourced from local producers), these luxurious treats are fast becoming one of the premium European chocolate brands everyone is pining for. 

Just check out their incredible range of pralines and truffles, and you will be clicking “add to cart” faster before you even know it! 

13. Moser Roth (Germany)

Moser Roth chocolates
Image credit: Alexandra Preda

Moser Roth has been around longer than most European chocolate brands. After all, it was established all the way back in 1841! 

As you might expect of a brand that is almost 200 years old, Moser Roth has quite the story to tell. From once being one of the country’s largest chocolate factories to being destroyed in World War II, Moser Roth’s history is just as rich as its premium chocolates. 

While the packaging might look like your run-of-the-mill treats, one bite is all it takes for you to experience the luxury of a Moser Roth. 

85% Cocoa Dark Chocolate Bar

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Look, I’ll admit, dark chocolate isn’t my favorite. You probably already knew that. However, I have to tip my hat to Moser Roth’s 85% Cocoa Dark Chocolate Bar

My first experience of it was when I visited Germany in 2017. I was expecting a very strong, bitter flavor because of the high percentage of cocoa. To my pleasant surprise, it was more fragrant than bitter. It wasn’t sweet per se, but the richness of the chocolate was truly something else. 

The subtle hint of bitterness as I swallowed the chocolate was actually quite nice on the palette. Even if you, like me, aren’t the biggest fan of dark chocolate, I do recommend giving this a go! 

14. Valrhona (France)

Valrhona chocolates
Image credit: Everjean

It’s an unwritten rule that you simply can’t talk about luxury European chocolate brands without mentioning Valrhona. 

One of the most famous chocolate brands in France, Valrhona has been a staple in the market since the 1920s and 30s, churning out delectable gourmet chocolate enjoyed by both young and old. 

The secret is in the premium cocoa beans, sourced from plantations in South America, the Pacific region, and the Caribbean.

Combined with the artful craftsmanship of French chocolate-making techniques, Valrhona chocolates will surely have you coming back for more time and time again.

15. Richart (France)

Richart chocolates
Image credit: lesleyk

Seven-time Ruben Bleu (France’s most prestigious award for confectioners) winner Richart, is a family-owned, luxury artisan chocolatier that relies on its tried-and-tested recipes to capture the hearts of chocolate lovers. 

Not only are Richart chocolates delicious beyond all reason, their creations are also incredibly Instagram-worthy! These visually stunning desserts are the pinnacle of expert chocolate making. Their macarons are nothing to scoff at either! 

If you want a decadent experience you’ll never forget, go for the brand’s “Burlwood Vault”. Imagine this, seven drawers, full of various types of chocolates, each with its own unique flavor and texture. Sounds like a dream, no? The best part? Richart is one of the few European chocolate brands that offer worldwide delivery

Underrated European chocolate brands

16. A la Mère de Famille (France)

A la mere de famille chocolates
Image credit:  A la Mère de Famille

A la Mère de Famille holds the prestige of being the oldest chocolatier in Paris. Established way back in 1761, this family-owned confectionery has been around for many generations and has even been passed down to different families. 

It is currently being owned by the Dolfi family, whose father worked for the previous owner. Unlike most traditional artisan chocolatiers, A la Mère de Famille has strived to update and enhance the recipes of its classic European chocolates. 

That being said, their signature product remains their chocolate orangettes, candied orange peels coated in crunchy dark chocolate.

If you ever find yourself in Paris, you definitely need to pay A la Mère de Famille a visit! And, with 11 store locations throughout the city, I’m sure you’ll have no trouble finding them! 

17. Debauve and Gallais (France)

Another underrated Parisian chocolate shop that you should definitely check out is Debauve and Gallais. Despite not being as globally famous as other European chocolate brands, Debauve and Gallais is one of the local favorites when it comes to the best chocolates in the city. 

Opened in the 1800s, Debauve and Gallais is another one of the oldest chocolatiers in France. What’s more, in its heyday, this local chocolate brand was so popular that it even made chocolates for the French Court and even Napoleon himself! 

Once you step through the door, you’ll be greeted by a sea of different chocolates while your sense of smell is assailed by a variety of pleasant fragrances. Personally, I recommend bonbons

18. Puccini Bomboni (The Netherlands)

Puccini Bomboni chocolates
Image credit: Abby flat-coat

The Netherlands isn’t exactly top of the list when you think about chocolates in Europe. However, one underrated Dutch chocolate brand that I think deserves some love is Puccini Bombini. 

Housed in Amsterdam, Puccini Bombini used to be a restaurant and cafe. Their chocolates were all hand-made on-site and once upon a time, you could only sample them when you dined in at the restaurant! Don’t worry though, because nowadays, they do deliver chocolates to those eager to try them, even in the US!

Masterfully combining various spices and ingredients, Puccini Bombini’s expert chocolatiers have made their creations one of the most sought-after treats in the country, especially their artisan bonbons

19. Laderach (Switzerland)

Laderach chocolates
Image credit: bigbirdz

I think we can all agree that Swiss chocolates are some of the best in Europe. However, beyond the glitzy reputation of names like Lindt and Toblerone, there are also plenty of underrated artisan chocolatiers. Laderach is one such establishment. 

To the locals, Laderach is a household name, even though most of us who live outside of Switzerland may not have even heard of it. According to the Swiss though, Laderach is the pioneer of thin truffle spheres! That alone would make it one of the most important European chocolate brands ever!

If you’d like to try their chocolates though, I recommend their patented FrischSchoggi. Meaning “fresh chocolate”, these chocolate “chips” are crunchy, savory, and sweet, all at the same time. And yes, they deliver to most overseas locations! 

20. Côte d’Or (Belgium)

Côte d’Or
Image credit: Like_the_Grand_Canyon

Côte d’Or is one of those underrated European chocolate brands that pays tribute to the various flavors and aromas of cocoa beans.

Founded in Belgium in the 1800s, Côte d’Or is now one of the country’s top chocolate brands, even though it is now as widely available globally.

The company uses cocoa beans sourced straight from Ghana, one of the world’s premier supplier of cocoa beans. Once the beans are in Belgium, they are mixed with fine milk to create decadent treats that will captivate your senses. 

Signature Chokotoff Côte d’Or

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If you’re looking for Côte d’Or’s signature product, look no further than Chokotoff. Individually wrapped, these chocolate-covered toffees are the perfect after-meal dessert, whether it be just one, or two, or ten of them at the same time! 

With each piece promising the same satisfying explosion of flavor, I’m sure just one bag won’t last you nearly as long as  it should. So, why not go for a couple of them instead? 

21. Domori (Italy)

Domori chocolates
Image credit: Everjean

Domori is an underrated European chocolate brand in Italy. Much younger compared to most other brands on this list, this 1997 store is based in the snowy foothills of Piedmont and uses powdered cocoa to make truly unforgettable chocolates. 

Domori’s powdered cocoas are made from beans sourced from Venezuela. They are supposedly incredibly sweet and fragrant enough to fill your entire home. I can almost smell it all the way here from Kowloon!  

Quantum Mandorla 68% Dark Chocolate With Whole and Roasted Almonds 

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One of Domori’s top-selling chocolates is their Quantum Mandorla. It’s basically dark chocolate with whole roasted almonds. Containing nearly 70% cocoa, each bite comes with a subtle bitterness that surprisingly complements the savory almonds well. 

They are also easy to break apart (but by no means are they brittle), so if you’re the type who’d love to share your chocolate, then this is truly a great choice. 

Also check out our coverage of the best chocolates in Italy! 

22. OmNom Chocolate (Iceland)

OmNom Chocolate
Image credit: OmNom Chocolat

Iceland is a country that is famous for its stunning natural scenery. But did you know that they have some amazing chocolates too? Omnom is a humble artisan chocolatier in Reykjavik that was founded in 2013. 

What originally started as an experimental project between two friends soon blossomed into one of the country’s best chocolate brands.

Apart from various flavors of chocolate bars, OmNom also has a unique Milk+Coffee flavor that…actually doesn’t contain any cocoa at all! 

Chocolate Bars (Assorted)

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That being said, I do feel that OmNom’s best products are its chocolate bars. And hey, lucky you, you can actually find plenty of bundle packs on Amazon! 

Each bundle follows a particular flavor theme. These range from dark chocolate varieties to different kinds of milk among other unique flavors.

If I were you, I’d get one of everything because, as a self-proclaimed professional chocolate connoisseur, I simply can’t allow myself to miss any single flavor! 

23. Mirabell (Austria)

Mirabell chocolates
Image credit: Mirabell Mozartkugel

Most of the world knows about the famous musician, Mozart. But I’m willing to wager that only a handful of the most dedicated chocolate aficionados know about the incredible Mozartkugel. 

An invention of chocolatiers in Salzburg, Mozartkugeln is traditional chocolate made of pistachio, marzipan, and nougat that is encased within dark chocolate. It is incredibly flavorful and honestly, one of the most unique treats I’ve ever tasted. 

Mirabell is arguably the biggest Mozartkugeln producer in Austria. You can find this underrated European chocolate brand in almost any store in the country. So, no excuse for picking up a souvenir for your loved ones back home, okay?

24. Montezuma’s (United Kingdom)

Montezuma’s chocolates
Image credit: frscspd

Montezuma’s is, in my opinion, one of the best chocolate brands in Europe. Hear me out. 

Based in the United Kingdom, this family-owned business, named after Aztec royalty, treats chocolate with the same kind of passion we should all treat life with. After all, this artisan chocolatier was born in the year 2000 as a result of the owners’ trip to South America, the world’s leading cocoa bean producers. 

Using what they’ve learned during their trip, owners Helen and Simon started handcrafting chocolate bars themselves using ethically sourced ingredients. Over the years, this humble Brighton store grew to be one of the best local chocolate brands in the UK. 

Recognizable by their aesthetically pleasing packaging, Montezuma’s chocolates come in a variety of unique flavors you won’t find anywhere else in the world.

Absolute Black with Orange and Cocoa Nibs

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Among all the unique chocolate bars at Montezuma’s, my favorite is Absolute Black with Orange and Cocoa Nibs. 

As you might have guessed from the name, the main ingredient is dark chocolate infused with the fragrance of orange peels. While I’m not too much of a fan of the bitter dark chocolate, when the aroma of the orange peel hits, it suddenly becomes a whole different experience on your palette. 

Even if you aren’t a fan of dark chocolate, I would recommend giving this a chance. 

And there you have it: 24 of the best chocolate brands in Europe. Did I miss out on any of your favorites? From one chocolate-loving foodie to another, you simply must share your favorites with me! 

In the meantime, check out our coverage of Swiss, Belgian, and German chocolates that will satisfy all your cravings! 

2 thoughts on “24 Best European Chocolate Brands and Best-Selling Chocolates”

  1. You omitted the best milk chocolates – KARL FAZER Blue Milk chocolates from Finland – I rate them the BEST in the world. Eating them since 1985


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