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Swedish chocolate might not be as famous as Swiss chocolate, but that doesn’t mean it isn’t just as good. Think of Swedish chocolate like a hidden gem. It’s all just waiting to be discovered by you!
Whether you prefer creamy, rich, or flavored chocolate, there’s a Swedish chocolate brand for you to try and love.
As amazing as it would be to sample each and every one, not everyone has the time to do it. Luckily, we can tell you which Swedish chocolates you need to try and where you can buy them.
Let’s get started!
The best Swedish chocolate brands
First though, some background info to Swedish chocolate you need to be aware of.
There’s an old (slightly crude!) Swedish saying that “taste is like a butt: it’s halved in two” and never has that been more true when it comes to chocolate!
In Sweden, the argument about the “best” Swedish chocolate essentially comes down to two competing brands: Marabou and Cloetta. Both are beloved by Swedes and both offer entirely different chocolate experiences.
Marabou offers chocolate bars in a particular flavor. They cover both experimental flavors and just plain chocolate.
Cloetta, on the other hand, specializes in making chocolate candy bars. They often contain fillings such as caramel, toffee, or wafer.
But there’s more to Swedish chocolate than just the two biggest names in the game. For example, the Finnish brand, Fazer, bought some of Sweden’s best-loved chocolates and consolidated them into their own brand during the 20th century. Swedes will swear that Dumle is still Swedish, though.
Then there are also fancier Swedish chocolatiers. Although Anthon Berg chocolates are originally Danish, they are still a massive bestseller in Sweden.
There are also plenty of independent chocolatiers in and around Sweden. For example, Chokladfabriken (The Chocolate Factory) in Stockholm offers excellent handmade chocolates that are sadly only available in stores.
Don’t despair, though. Sweden’s best-loved chocolates are all available online and can be delivered to your door any time you want to try them. Let’s find out what they are!
Best Swedish chocolate flavors by Marabou
Marabou is one of the most popular Swedish chocolate brands for a reason. Well, several actually.
First, Marabou chocolate bars come in all sizes. Second, you can get them in almost any flavor. Third, even King Gustav is keen on Marabou – the company has a Royal Charter.
It’s good enough for royalty, so I’m sure you’ll enjoy these!
Chocolate is way too good to overcomplicate.
This “people pleaser” edition suits even the fussiest of eaters because it is a no-nonsense, plain, good old chocolate bar. Nothing more to it!
Fancy being…fancy? Aladdin are the classy chocolates that every Swedish household seems to have around Christmas time.
They make a great gift and half the fun of Aladdin boxes are figuring out which one will turn your living room and family into The Hunger Games. In my house, it’s the hazelnut praline.
Do not leave the box lying around!
Well, we told you that Marabou comes in all kinds of flavors and we weren’t lying. No matter your taste, you are bound to find a Marabou chocolate bar that you love.
For the less adventurous, there are the obvious flavors such as mint or orange. For super-Swedish points, try the Daim or Salt Licorice varieties. And there’s also an Oreo flavored bar for cookie lovers!
Speaking of cookies, you can actually buy Marabou chocolate chip flavored cookies. In my biased and Swedish opinion, these are the best cookies in the world.
Don’t be afraid to use them instead of cakes for a Fika. No one is disappointed by Marabou cookies!
I’m fairly sure that if squirrels liked chocolate, their favorite would be a Marabou nougat bar. That’s speculation maybe, but Marabou nougat tastes exactly like a heap of almonds surrounded by chocolate.
Nougat lovers will definitely not be disappointed by this Swedish take on a Mediterranean/Iranian classic.
Best Swedish chocolate bars by Cloetta
Having said all that, I’m not alone when I say I have a hard time choosing between Marabou and Cloetta. Two brothers started Cloetta in Malmö in 1873, and they’ve captured Swedish hearts ever since.
Personally, I think Cloetta has the best chocolate-flavored candy bars. Let’s see which of these appeal to you most…
Kex is an absolute classic for Swedes of all ages.
Imagine it: stacks of thin, crunchy wafers lined with and coated in delicious chocolate. The packaging on Kex bars is also iconic – bright yellow and red.
For me, and many other Swedes, this is the Swedish chocolate bar that reeks of nostalgia. And luckily for us, the recipe hasn’t changed!
Every country has a chocolate bar that makes people giggle, and this is the Swedish one. Yes, it’s onomatopoeic and synonymous with toilet humor.
But don’t let that put you off trying it. This chocolate bar is filled with a gooey toffee that is impossible to keep off your face and clothes.
Who would like Polly? Well, anyone that likes toffee, liqueur, and dark chocolate. All three intense flavors combine to make these small but stealthy Swedish chocolate bullets, and they’re pretty unique.
The secret ingredient? Arrack: an Indian, Sri-Lankan drink that tastes a bit like coconut. Yum.
Love toffee and liqueur-flavored chocolate but just can’t stand dark chocolate? Fear not!
Polly also comes in a milk chocolate variety and in my experience, they’re a big hit with people who have a sweet tooth.
I get a “Pina Colada chocolate milkshake” vibes from these, so if that sounds like your thing, opt for Polly Milk Chocolate.
When you have a craving for Swedish chocolate, it can be tricky to limit yourself to not eating a whole bar.
Center seems almost made for people who like small bursts of chocolate due to its size and intense flavoring.
Center chocolates are pralines which come in a tube. They’re filled with toffee and coated in iconic Cloetta chocolate – you can’t go wrong!
Best Swedish chocolates by Fazer
Finns – don’t get angry with me! I know Karl Fazer is a famous Finn and I won’t give Sweden credit for his delicious chocolates. That’s entirely yours!
However, Fazer did buy some of Sweden’s best-loved chocolate recipes in the 1970s. Here they are!
Second to last but certainly not least, Dumle.
Dumle are individually wrapped Swedish chocolate candies. They have a caramel filling and they’re best at their most gooey! These have been around since 1945 and have been a family favorite ever since.
If you’re feeling adventurous, Dumle has been somewhat experimental over the years: you can now try flavors such as mint; licorice, apple, and even banana!
Maybe I’m weird, but when I go to the movies in Sweden, I nearly always opt for a bag of Kina over popcorn. Hear me out before you disagree!
Kina are small, delicious rice puff balls covered in chocolate.
You can think of these as the most sinful cereal or the “healthiest” chocolate candy. I prefer to think of them as the latter!
So there we have it! Three major Swedish chocolate companies, and 12 unbeatable flavors and types to try. Which one speaks to you most? Let us know in the comments below!