Thanks to the Italian capital’s gigantic size, shopping in Rome is always a fun experience. There are countless shopping streets in Rome, each with its unique draw and personality. The range of options may feel overwhelming, though, so I’ll help you pick your favorite ones.
Bookmark your favorite shops so that, depending on your preferences and budget, you won’t miss any of the fantastic deals or upscale items next time you visit. And get ready for that rush of excitement only a good shopping splurge can make us feel!
Table of Contents
Top shopping streets in Rome
1. Via dei Condotti
Via dei Condotti had to top our list not only for being the most luxurious of all shopping streets in Rome but also for its monumental perspective leading up to the Spanish Steps and the Church of Trinità dei Monti perched on top.
From Prada to Gucci and from Dior to Hermès, each of your favorite luxury brands, Italian and international, has a flagship boutique on Via Condotti.
This is a premium spot for jewelry shopping as well, as Bulgari, Cartier, Damiani, Tiffany’s, and Montblanc are all located here too.
2. Via del Corso
Running for a mile through the heart of downtown, Via del Corso is by all accounts the most important shopping street in Rome. There’s hardly anything you won’t find on the street, from books to toys, from lingerie to gelato, and from perfumes to sportswear.
Household names of the retailer world make it a point to open a location here, among which Adidas, Apple, Diesel, Foot Locker, Guess, Havaianas, Levi’s, Nike, Polo Ralph Lauren, Ray-Ban, Sephora, Swatch, Vans — just to mention a few. Fast-fashion titans like H&M, Zara, and Mango wouldn’t of course be left out.
What’s more, Via del Corso, which has ancient origins, is lined with landmarks from all eras of Roman history, including late-Renaissance masterpieces like Palazzo Chigi, the official seat of the Italian government.
3. Via dei Coronari
Leading from Piazza Navona toward Ponte Sant’Angelo and the Mausoleum of Hadrian on the other side of the Tiber, Via dei Coronari was long Rome’s no. 1 secondhand hub.
Those shops were eventually upgraded into antique dealers, many of which are there to this day. Recently, however, clothing and gift shops have been popping up along Via dei Coronari as well. Leather goods are another common sight along the street.
When you stroll through Via dei Coronari, make sure you swing by Gelateria del Teatro and savor one of the tastiest gelatos in the capital.
4. Via Frattina
The couture brands that didn’t find room on Via dei Condotti, such as Boss, are a mere two blocks south on Via Frattina and the adjacent Piazza di San Lorenzo in Lucina. Some, like Yves Saint Laurent, Louis Vuitton, and Max Mara, are on both.
In other news, Via Condotti’s underrated cousin is the place to go if you want to discover exclusive designers that have yet to go mainstream, such as Patrizia Pepe, and to people-watch at an outdoor table of one of its inviting cafes.
5. Via del Governo Vecchio
Winding through the southern end of Piazza Navona all the way to the tiny Piazza del’Orologio, Via del Governo Vecchio makes up for its modest size with a quintessentially Roman ambiance.
Vintage items are the street’s main merchandise — here you’ll retrieve both record players and clothes from the 1960s a couple of feet from one another.
There’s also Altroquando, a bookstore specializing in cinema, and a dozen one-of-a-kind shops all along it. Since it still flies under the radar of most travelers, Via del Governo Vecchio makes for a leisurely stroll in downtown Rome — which is always a precious experience.
6. Via Borgognona
Running between Via Condotti and Via Frattina, Via Borgognona makes up with the other two the main luxury shopping hub in Rome.
The narrow, virtually car-free street features beloved, if lesser known Italian brands like Zegna, Marina Rinaldi, Loro Piana, Sportmax, and Malo.
7. Via Vittorio Veneto
Despite being only a shadow of its former self, Via Veneto remains one of the most suggestive streets in the Eternal City.
Winding uphill from Piazza Barberini to Porta Pinciana and Villa Borghese, Via Veneto was the epicenter of Roman nightlife in the golden age between the late 50s and the early 60s and it is shown prominently on Fellini’s La Dolce Vita.
While a bunch of cafes still line Via Veneto, several are actually tourist traps that seek to take advantage of the street’s everlasting fame. Some classics, like Harry’s Bar, withstood the passage of time, and a few recent additions like Ristorante Cadorin are welcome surprises.
As for shopping proper, Via Veneto has gift shops and elegant boutiques worth a couple of pitstops along the way.
8. Galleria Alberto Sordi
Galleria Alberto Sordi definitely dwarfs all other shopping malls in Rome, both because it’s stunning and because it’s located on Via del Corso in the heart of the historic core.
At the hundred-year-old arcade, you can shop for toys, clothes, and accessories, or simply sit in the cafes to escape the city’s hustle and bustle under the gallery’s stained-glass ceilings.
9. Via del Babuino
Linking Piazza del Popolo to Piazza di Spagna, Via del Babuino owes its name to the 16th-century statue pictured above, which Romans dubbed “the baboon” due to its scarce beauty, so to speak.
A tad fancier than Via del Corso and Via di Ripetta, with which it forms a trident leading up to Piazza del Popolo, Via del Babuino is home to boutiques of brands like Chanel, Emporio Armani, REDValentino, Tiffany’s, Moschino, Etro, and Kenzo, as well as furniture and art shops.
10. Porta Portese
Standing majestically to the south of Trastevere, Porta Portese is further away from the city center than all the other shopping spots on our list. You can ride tram line 3 or 8 from downtown or walk from Trastevere to reach it.
A visit to the adjacent Via Portuense is worth it for a simple reason: it has been hosting the largest flea market in Rome every Sunday morning for almost 80 years.
Locals and visitors alike flock to Porta Portese to hunt for clothes, shoes, makeup, jewelry, luggage, decor items, handicrafts, and everything in between.
Not everyone enjoys combing through the stalls, yet that’s an ultimately Roman experience worth trying out at least once. By the way, if you find something you like, don’t forget to haggle!
11. Via dei Giubbonari
Via dei Giubbonari links the busy Campo de’ Fiori with the quiet Piazza Cairoli and is another hidden gem in the heart of Rome.
Here you’ll have the chance to shop for clothing and accessories at Intimissimi and Timberland locations or at lesser-known boutiques, which are quite affordable on average.
If you have the time, sit back to sip on an espresso at the lovely Largo dei Librai, a tiny triangular square nestled in Via dei Giubbonari.
12. Via Margutta
Pocket-sized Via Margutta is a Roman open secret, as it can only be accessed through Via del Babuino. Home to edgy art galleries and trendy restaurants, this is also a great place to buy antiques, jewels, frames, and carpets.
Given it’s quiet and well-located, Via Margutta can make a prime address for your accommodation in Rome as well.
13. Via di Campo Marzio
Running parallel to Via del Corso, Via di Campo Marzio winds through the area between the Pantheon and the Mausoleum of Augustus.
This has been one of the city’s main business hubs from ancient times. Today, it features fancy boutiques and antique and homeware shops.
To the north of the charming Piazza di San Lorenzo in Lucina, Via di Campo Marzio becomes Via del Leoncino, which runs for a few blocks before ending on the side of Basilica dei Santi Ambrogio e Carlo al Corso.
In the surroundings, you should stop by Palazzo Montecitorio, which houses Italy’s House of Representatives, and by Giolitti, one of the finest gelato shops in town.
14. Via del Pellegrino
Via del Pellegrino was historically called Via degli Orafi (i.e. “Goldsmith Street”), which referenced the jewelry shops that once dominated it. Those early businesses were eventually replaced by more modern ones, but many are still devoted to goldwork.
Along the street, you’ll come across several other shops specializing in handmade items like homeware and furniture, besides clothing and accessories from local designers.
Stylish bistros like Barnum Cafè, Reserva Restaurante, and Maccaroni complete Via del Pellegrino’s eclectic mix and give the street the aura of a hidden gem.
15. Via del Boschetto
Via del Boschetto is the main shopping area in Monti, a hilly district squeezed between the Colosseum, Trajan’s Market, and the Quirinal Palace.
This is Rome’s hippest corner and features designer studios, art galleries, and trendy clothing shops. Though not as budget-friendly as the largest shopping streets in Rome, items here are far less pricey than on Via Condotti and its surroundings.
Drop by on a Saturday to hunt for vintage clothes and accessories at Mercato Monti, the capital’s best thrift market. Cafes are yet another of the street’s strong points.
16. Via Urbana
Together with Via del Boschetto, with which it forms a T, Via Urbana is the main shopping street in the region between Termini train station and the Roman Forum.
This is the perfect spot to shop without crowds bothering you; they will have flocked to Via Condotti and Via del Corso instead.
On Via Urbana, you’ll get to purchase antiques, furniture, handicrafts, and cool clothes you won’t see anywhere else in Rome.
Come back after dark to enjoy a night out outdoors and pub crawl around the street’s laidback cocktail bars.
17. Via Cola di Rienzo
While the surroundings of the Vatican are predominantly residential, Via Cola di Rienzo concentrates the bulk of businesses in the area.
It links Piazza Risorgimento, which stands less than 2,000 feet from the entrance of the Vatican Museums, to the Tiber and Piazza del Popolo through Regina Margherita Bridge.
Highlights along the street include Benetton, Coin (a high-end department store), Intimissimi (Italy’s most popular lingerie brand), Pandora, Sephora, Swatch, Timberland, Tommy Hilfiger, Zara Home.
Via Cola di Rienzo is also famous for Mercato dell’Unità, a historic produce market where you can get amazing deals on fresh pasta and cold cuts.
Wrap-up
The Eternal City was the first capital of Italian fashion. It’s no wonder, then, that a number of shopping streets in Rome have kept the gilded glamor of the olden days and are home to iconic boutiques such as the century-old Bulgari on Via Condotti.
So shopping in Rome can be just as upscale as in Milan if you know where to look. Yet the capital boasts plenty of affordable options too, like Via del Corso and the Porta Portese flea market. Regardless of your taste, your suitcase will definitely be bursting at the seams when you fly home!
Read next:
- 20 Best Souvenirs From Italy to Bring Home With You
- 35 Things Italy is Known and Famous For
- 15 Most Famous Cities in Italy That Are Absolutely Worth Visiting
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