As many will tell you, Hong Kong is a shopping mecca, with glitzy malls and fashion boutiques found almost everywhere you look. But with such an abundance of international brands in the city, have you ever stopped to wonder about Hong Kong fashion brands?
Whether they be start-ups offering quirky apparel, or luxury designer brands offering pristine suits, there are plenty of Hong Kong clothing brands to discover, and I’m here to help you get started!
Today, let me introduce you to some of my city’s most popular fashion brands, as well as local businesses that are making waves in the industry whilst staying true to the principle of sustainability. You’ll find brands for daily apparel, shoes, and even activewear—definitely worth checking out when you visit Hong Kong.
Without further ado, here are some of the best Hong Kong fashion brands that you need to know about!
Table of Contents
Popular Hong Kong fashion brands
1. KRSV
The best way to describe KRSV, one of the most stylish Hong Kong fashion brands in the market, is “elegance meets comfort”. Founded in 2021, KRSV is the brainchild of Anastasia Krasavtseva, a Russian expat living in the bustling city of Hong Kong.
The brand prides itself on sustainable slow fashion, mainly using quality natural fibers like silk to make its fashion apparel. Each piece of clothing at KRSV is carefully crafted and designed to fit multiple scenarios, be they a day in the office or a classy evening date, bringing Krasavtseva’s vision to empower women through timeless, elegant, and comfortable pieces to life.
2. Edit
Founded in 2015 by lifelong friends, Genevieve Chew and Jacqueline Chak, Edit is one of the top Hong Kong fashion brands that specialize in minimalist and chic womenswear.
Edit caters to women who desire a collection of elegant pieces and playfully chic apparel that’s suitable for both work and leisure — ruffled t-shirts, vibrant asymmetrical dresses, and elegant peplum tops that catch the eye among a plethora of must-have additions to your wardrobe.
3. AmenPapa
AmenPapa isn’t just another run-of-the-mill Hong Kong fashion brand, it is the personal story of founder Salina Yam, made manifest in creative pieces of clothing that she calls “spiritual fashion”, apparel with deeper meaning than the fast-paced world of mass-produced fashion).
AmenPapa (as the name hints at), is a unique fashion brand in Hong Kong that combines youthful and trendy designs with uplifting messages and expressions — an ode to and a reflection of Salina’s own journey of faith.
Fun fact: AmenPapa features quite an impressive clientele including international Mandopop sensation Jay Chou!
4. Harrison Wong
As a local, one of my favorite fashion brands in Hong Kong is Harrison Wong. Why? Because it is the epitome of luxury meets affordability!
While not everyone considers Harrison Wong a luxury brand in Hong Kong, the pieces from this beloved brand, mostly consisting of contemporary urban menswear, certainly exude an air of elegance and modern sophistication. Unsurprising when you consider the fact that the founder, is an award-winning Hong Kong designer whose label is a regular at New York Fashion Week!
Wong’s aptitude for designing casual luxe clothing that catches the eye is reflected in the tasteful designs of the brand’s apparel: a seamless blend of East and West, reflective of Hong Kong’s cultural aesthetics.
5. Yeung Chin
Yeung Chin is one of the Hong Kong clothing brands that truly champions self-expression.
Founded by one of the most creative Hong Kong fashion designers in the field, the brand features avant-garde designs that challenge conventional fashion aesthetics — picture asymmetrical layers, gothic swagger, and edgy androgynous designs.
The brand’s edgy nature is to be expected, as Yeung Chin, the man behind the label, has had an illustrious career in the fashion industry, during which he also designed the sportswear for the Chinese national team at the Beijing Olympic Games in 2008.
6. Ground Zero
I’m sure I speak for most locals when I say that Ground Zero is one of the most popular Hong Kong fashion brands you’ll see in the city.
Founded by brothers Eri and Philip Chu in 2008, Ground Zero is a contemporary brand that offers trendy streetwear for women with a touch of 90s swag — baggy jeans, edgy sweaters, fashionable caps, and the like.
7. Cynthia & Xiao
As one of the leading shopping meccas in the world, Hong Kong is the place for bold fashion. One of the fashion brands in Hong Kong that more than lives up to that is Cynthia & Xiao, a creative local brand started by a pair of friends, designer Cynthia Mak, and knitwear specialist Xiao Xiao.
What started as a small brick-and-mortar business in Beijing eventually blossomed into a beloved brand offering full-range collections and taking part in international fashion competitions.
Now based in Hong Kong, the brand offers a range of apparel featuring bold colors and lively knits, ranging from T-shirts to cardigans and even bags.
8. Victoria
Founded in 2015, Victoria is another one of the Hong Kong clothing brands that takes inspiration from the city’s unique juxtaposition of traditional Chinese values and modern Western aesthetics.
As you browse through Victoria’s extensive apparel collection, you’ll find contemporary clothing with hidden bits and pieces of traditional local elements embedded within them. Being a brand that’s rooted in the skateboarding culture of Hong Kong, Victoria also stocks a selection of skateboards and hats.
9. Soie
Like KRSV, Soie is one of the Hong Kong fashion brands that specialize in offering stylish, elegant silk clothing for women.
Whether it be a sleek top that’s fit for both work and social gatherings or a flattering silk blazer that oozes charisma, every piece at Soie is meticulously designed in Hong Kong and handmade in Vietnam to ensure unrivaled quality.
10. Parallel 51
Hong Kong fashion brand, Parallel 51 epitomizes the capsule wardrobe perfectly. This womenswear brand offers stylish and versatile mix-and-match pieces that complement each other seamlessly, helping avid fashionistas style their #OOTDs with minimal fuss.
Best of all, Parallel 51 is one of the more affordable luxury brands in Hong Kong, allowing everyone a chance to feel fabulous without breaking the bank.
11. YanYan
One look at the line of apparel available at YanYan and you’ll surely be overwhelmed by warm, fuzzy feelings. After all, this local knitwear brand founded by Hong Kong fashion designers Suzzie Chung and Phyllis Chan is famous for their vibrant knitted garments.
Unlike conventional knitted sweaters, dresses, or cardigans, the clothing and accessories at YanYan feature bold, contrasting designs that combine modern and traditional elements, a reflection of the clash of styles between the two founders, who both lived in Hong Kong and New York for extended periods.
12. Freis Spirit
Freis Spirit is one of the more unique Hong Kong fashion brands you’ll find in the city. Founded by the son of famous American designer, Diane Freis, this Hong Kong-based brand celebrates the vintage 80’s aesthetics of the late designer’s free-spirited creativity.
Featuring a lineup of vintage cocktail dresses punctuated by bold colors and vibrant prints, Freis Spirit is the ideal place to shop for attention-grabbing vintage dresses that exude a timeless charm.
13. Emma Wallace
One of the fashion brands in Hong Kong that live up to the city’s billing as a global cultural melting pot, Emma Wallace is an eponymous brand founded by a British native living in Hong Kong.
Inspired by her experience of Asia during her many years of traveling, Emma Wallace, the owner, creates pieces and collections that reflect both her upbringing and love of Asian culture. Think vivid colors and prints on stylish silk, and vibrant tops that bring together both Western and Eastern influences.
14. Aleshia
Started by two friends in 2017, Aleshia is a Hong Kong-based womenswear brand that offers quality yet stylish apparel for every occasion. The online brand boasts an impressive repertoire of dresses, jumpsuits, skirts, and more, all designed with a delicate feminine twist.
Thanks to the variety of cuttings and styles, you can easily find the perfect wardrobe ensemble at Aleshia that you can wear to romantic dates, luxurious white-collar events, and weekends out with friends.
15. Fashion Corner Plus
Founded by local designer Makayla Ng, Fashion Corner Plus is a Hong Kong fashion brand that celebrates women of all shapes and sizes. This meaningful brand stocks fun tops, stylish denim, vibrant skirts, and other clothing items personally designed by Makayla and her team.
With sizes ranging from S to 2XL, this local brand is on a mission to provide comfy and fashionable clothing to all women regardless of their body shape.
16. Annibody
Hong Kong-based fashion brand Annibody was originally founded in Los Angeles in 2018. Named after the word “anybody”, this local womenswear brand, which offers a selection of comfortable bodysuits, dresses, and other wardrobe staples, celebrates the beauty of women’s bodies with stylish minimalist aesthetics.
Each piece here is designed to fit and hug the wearer’s body comfortably regardless of their shape and size. The brand also features a capsule collection that makes everyday styling an absolute breeze.
Hong Kong clothing brands that celebrate culture
17. Sau Lee
One of the top Hong Kong fashion brands that celebrate Hong Kong’s unique cultural blend and global appeal is Sau Lee, the brainchild of Hong Kong designer Cheryl Leung, who also lived in California in the USA.
With a mission to create apparel that celebrates modern femininity whilst also highlighting the East-meets-West motifs of Hong Kong as a city, Sau Lee boasts a plethora of clothing lines that are empowering, inclusive, and (most importantly) eye-catchingly stylish.
One of the label’s signature offerings is its unique cheongsams, where traditional Eastern tailoring is supplemented by contemporary silhouettes and playful bold prints, a piece that is timelessly fashionable and always an attention-grabber.
18. Qipology
If you’re looking for unique Hong Kong clothing brands, I highly recommend you take a look at Qipology, an incredible local brand that’s bringing traditional Chinese fashion into the modern realm.
Founded by designer Julie Liu, Qipology specializes in chic qipaos and dashing tang jackets (traditional Chinese clothing for women and men respectively) with a modern twist. You can even get custom-made pieces with your own unique design!
19. Linva Tailor
When it comes to Hong Kong fashion brands, I daresay none are as famous as Linva Tailor. After all, this artisanal local business has been creating jaw-dropping cheongsam (traditional Chinese dresses) for more than 60 years!
Helmed by Mr. and Mrs. Leung, local tailors with decades of experience, Linva Tailor is known for producing the finest cheongsam in the city. They’re so stunning that some of the shop’s creations have even appeared in classical Hong Kong films and productions!
20. Tabla
Founded in 1999, Tabla is one of the older Hong Kong luxury brands still standing today. The founder, Tania Mohan, is a Hong Konger of Indian descent, and Tabla is a brand that showcases the rich textile heritage and expert craftsmanship of India.
Here, you’ll find beautiful kaftans, whimsical embroidery, colorful shawls, and more, each featuring intricate embellishments and impeccable threadwork. In addition, you can find a small selection of homeware here too.
21. Aanya
Aanya is another one of the Hong Kong clothing brands that reflect the city’s status as a global hub. Founded by Ishita Desai and operated by a team of four women, this online womenswear brand focuses on empowering women through ethically curated pieces.
While the products at this Hong Kong-based brand are designed in Hong Kong, they are made by masterful artisans in India. This global collaboration is reflected in the exotic aesthetic of the vibrant tops, comfy rompers, colorful kimono dresses, and more, all of which elicit a sense of wanderlust.
Eco-friendly Hong Kong fashion brands
22. Tove & Libra
Sustainability is in fashion in Hong Kong these days, and Tove & Libra is just one of many Hong Kong fashion brands at the forefront of the upcycle fashion industry.
Inspired by minimalist Scandi aesthetics, this awesome local brand shows that sustainable fashion — repurposing deadstock fabrics in the case of Tove & Libra, can be super stylish. Just take a look at the wide array of women’s clothing on offer at the store, ranging from casual sleek tops to dresses and more that are sure to catch the eye.
23. The R Collective
Like many up-and-coming Hong Kong fashion brands, The R Collective is a social impact business that’s looking to end fashion waste by upcycling rescued textiles and fabrics into stylish new clothing for women.
Collaborating with award-winning designers from Hong Kong and other parts of the world, The R Collective offers elegant tops, dresses, and more, all whilst emphasizing the importance of sustainability in the fashion industry.
24. FREY.
Featuring an impressive collection of impeccably stylish dresses, shirts, coats, and more, FREY. is a Hong Kong fashion brand that shows that tailored perfection doesn’t have to come at the price of a heavy carbon footprint.
Using natural materials sourced from dead stock and expert tailoring, this local brand offers timeless pieces for women that oozes charisma. Whether you prefer suits with fun colors or classic navy or black, FREY. has just the piece that will help you look your very best at any age.
25. Róu So
Hong Kong fashion brand Róu So was founded in 2021 by Sophie Cheng, a graduate of the San Francisco Academy of Art who spent several years in the fashion industry in New York and Los Angeles. Having seen the amount of waste that gets discarded daily, Cheng started the local contemporary brand with a deep commitment to sustainability.
Using surplus fabric, natural fibers, and recycled materials, Róu So creates a wide range of fashionable dresses, tops, knitwear, and more that are effortlessly chic and for women of all shapes and sizes. One unique item the brand offers is the “Juicy Bao” bag, a handmade bag made from the upcycled material of your choice!
26. PYE
PYE is one of my favorite Hong Kong clothing brands because it oozes class, not just in its impressive line of products (the brand specializes in timelessly stylish dress shirts and casual formal attire) but in its philosophy as a company.
Helmed by Dee Poon, daughter of Harvey Nichols owner Dickson Poon, the brand places great emphasis on its seed-to-shirt approach. Rather than buy ready-made fabric, PYE developed its own cotton seeds and weaved them into some of the highest-quality shirts you’ll find in the city.
27. Good Days
With an emphasis on sustainability (think pieces made from plastic waste and carbon-neutral shipping), Good Days is one of the top Hong Kong fashion brands offering stylish and functional activewear for women.
Be they casual sweatshirts and form-fitting leggings or all-day shorts and jumpers, Good Days’ range of apparel is perfect for women who live an active lifestyle. The store also sells some essential accessories like scrunchies too!
28. EARTH.er
Another eco-friendly Hong Kong fashion brand that I adore is EARTH.er, a sustainable fashion brand that started in the humble Tai O Fishing Village. The local brand was founded by designer Benny Yuen and focuses on outdoor fashion accessories — think hemp backpacks, rucksacks, pouches, and hats.
As you might have guessed from the name of the brand, EARTH.er is a sustainable brand that uses upcycled rubber tires and Southeast Asian craft techniques to create pieces that look good and feel good.
Hong Kong clothing brands selling shoes
29. The Korner
Local brand The Korner is one of the best Hong Kong fashion brands for ladies looking out for stylish footwear that exemplifies the creativity of the bustling city. From loafers and heels to comfy sandals in flattering colors, this Hong Kong brand is the perfect shoe-shopping haven.
Thanks to its collaboration with Hong Kong fashion designers, every pair of shoes at The Korner brings out the unique aesthetic style of Hong Kong as a global city.
30. K!BO
Started by industry veterans Natalie and Simon, K!BO (which means “hope” in Japanese) is one of the most well-known Hong Kong fashion brands that weave discarded materials into some of the most fashionable sneakers.
Hand-crafted with unrivaled passion and precision, each pair of kicks at K!BO reflects not only the years of creative expertise behind the brand but also its commitment to producing comfy, trendy shoes without doing much harm to the environment. There’s also an option to design your own guilt-free sneakers.
31. LANE EIGHT
If you’re like me and you like having a pair of shoes that fit any occasion — be it at the office, a casual night out, or an intensive workout, then Lane Eight is gonna be one of your favorite Hong Kong fashion brands.
Combining functionality and style, this local footwear brand creates stylish and eye-catching trainers using recycled and natural materials. Suitable for both men and women, the trainers come in a variety of colors and are super comfy (I can vouch for this!).
32. b/major
When it comes to proper Hong Kong fashion brands that offer quality footwear, look no further than b/major, a local brick-and-mortar brand that offers incredible handmade leather shoes for women.
Be they ankle boots, flats, or elegant heels, every pair of shoes at b/major are produced with utmost care and in small batches (the brand collaborates with independent workshops in Hong Kong).
Hong Kong fashion brands selling activewear
33. HAKA Active
Inspired by the alluring natural beauty of New Zealand, HAKA Active is a Hong Kong fashion brand that offers breathable clothing and accessories for women who live an active lifestyle.
Launched in 2018, HAKA Active offers a variety of activewear, including tank tops, leggings, sweatshirts, and more.
34. Rising Lotus
Like Good Days, Rising Lotus is a local brand that focuses on activewear for women. Founded in 2016 by Hong Kong fashion designer, Vivien So, Rising Lotus offers quality, long-lasting garments that are fit for both intense yoga sessions and casual movie nights at home.
What stands out most about Rising Lotus is that the brand’s breathable, moisture-wicking materials are made with recycled material, ensuring that the wearer feels good inside and out!
35. Rii Swim
Simply put, Rii Swim is one of the most unique Hong Kong clothing brands in the city. After all, it’s an eco-luxe swimwear boutique founded by influencer Ellie Furuya who used to work for National Geographic.
The chic swimsuits at Rii Swim are made using regenerated nylon called Econyl®, a durable fabric made of recycled post-consumer waste & plastic bottles, making this local brand not only one that offers luxurious appeal but also one that does while being mindful and sustainable.
Hong Kong fashion brands offering chic accessories
36. Sempimimi
Founded by former fashion editor Stephanie Holding, Sempimimi is one of the Hong Kong fashion brands that are out to prove that you don’t have to break the bank for stylish jewelry pieces and accessories.
Offering a range of handmade rings, necklaces, and other fashion accessories, this local Hong Kong brand offers a touch of glamour at affordable prices for your everyday needs. Of all the jewelry that the brand carries, none are as impressive as its range of semi-precious stone adornments.
37. Antonia Y Jewelry
If you’re looking for some artisanal jewelry in Hong Kong, look no further than Antonia Y Jewelry, arguably one of the best Hong Kong fashion brands that offer unique bespoke accessories.
Founded by Australian-born Antonia Yue, this eponymous local brand is where you’ll want to go for masterfully crafted gemstones and chic pieces, ranging from delicate rings and elegant earrings to eye-catching necklaces, all of which epitomize Antonia’s passion for creating affordable luxury for the masses.
38. FIERCE Studio
Looking for a statement piece of jewelry for a fun night out in Hong Kong? Look no further than FIERCE Studio, a local jewelry brand founded in 2021 by a mother-daughter duo that specializes in chunky necklace chains.
Bold and colorful, FIERCE Studio’s FIERCE chains are the perfect piece to go with any outfit and are fit for any occasion. The local brand also partners with other Hong Kong fashion designers and brands to release limited-edition chains that are must-haves for every party-goer.
39. éclater
While there are many luxury brands in Hong Kong selling jewelry, local brand éclater shows that sometimes, minimalist chic is the way to go when it comes to contemporary fashion accessories.
Founded in 2018 by a pair of local female entrepreneurs, éclater offers a range of jewelry and bags that masterfully combine minimalist aesthetics and timeless elegance.
40. Ways Out Hong Kong
Started by a group of three friends, Ways Out Hong Kong is a Hong Kong fashion brand that turns trash into (literal) treasure. Creating stylish jewelry pieces by upcycling household food waste and offering employment to underprivileged women, this local brand is making waves in the local fashion industry whilst promoting the values of sustainability.
Thanks to the process of turning fruit peels and vegetable scraps into beads, each piece of jewelry at Ways Out Hong Kong contains striking colors that catch the eye.
41. Anthea Cooper
Jewelry pieces at Anthea Cooper are designed for the passionate woman who loves nature and travel. Launched in 2018, this Hong Kong fashion brand was founded by Anthea Cooper and offers delicate and timeless jewelry made using semi-precious stones.
Designed by Anthea Cooper herself and inspired by her Indian heritage, each piece of jewelry here, be they bracelets, rings, or earrings, is hand-crafted in India to bring out the natural beauty of each stone.
42. 2°EAST
Looking for a good watch in Hong Kong? While there are many luxury brands in Hong Kong for watch collectors, local brand 2°EAST is out to prove that quality and style don’t always come with a hefty price tag.
Offering stylish and luxurious watches made with eco-friendly materials (the brand uses vegan leather), 2°EAST is known for its range of versatile watches that fit any occasion.
43. Paper Shades
Paper Shades is perhaps one of the most unique Hong Kong fashion brands you’ll ever find. This eco-friendly local brand makes suave. customizable sunglasses using recycled paper!
Founded by local siblings, Madi and James Chu, Paper Shades offers a variety of affordable yet chic sunglasses that are made to be functional and durable.
44. Rabeanco
Ask any Hong Konger and they’ll tell you that Rabeanco is one of the best Hong Kong luxury brands to get gorgeous leather products. Indeed, this local brand is so popular that it can now be found in different corners of the world like Singapore!
What makes Rabeanco attractive is its price point. Despite offering bags, clutches, and other leather products that give off a luxurious vibe, Rabeanco’s leather products are often reasonably priced, making them accessible to most avid fashionistas.
45. Femance
Another one of the Hong Kong fashion brands that offer quality leather products, Femance is the brainchild of long-time friends, Angel Tam and Celia Ng. Founded in 2019, this local brand offers affordable yet stylish leather pieces with luxe aesthetics.
The brand’s best-sellers are its collection of elegant handbags that are designed to be both versatile and functional.
Final thoughts
Phew, now that is a LONG shopping list! As you can see, apart from the many international brands in the city, there are plenty of Hong Kong fashion brands that offer a plethora of options for discerning shoppers and avid fashionistas.
From creative apparel and designer brands like Harrison Wong to eco-friendly ventures like FREY. and cultural gems like Qipology, the Hong Kong fashion scene is well and truly lit! Simply put, this shopping haven has a little something for everyone when it comes to your next #OOTD.
So go ahead and add some Hong Kong creativity to your wardrobe. Better yet, build an international collection by combining them with these fashion brands from Brazil!
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